If your business sells to other businesses (B2B), LinkedIn is where your customers live.
From CEOs and marketers to IT decision-makers, LinkedIn is the world’s largest professional network, with over 1 billion members in 200+ countries.
???? Why LinkedIn Ads Work for B2B Marketing
???? Step 1: Set Up a LinkedIn Campaign Manager Account
Go to ???? https://www.linkedin.com/campaignmanager
Sign in with your company page admin account.
???? Step 2: Choose the Right Campaign Objective
When creating a campaign, LinkedIn asks your goal. Choose based on your funnel stage:
???? Step 3: Define Your Target Audience
LinkedIn’s targeting is what makes it gold for B2B.
???? Example:
For Inxcel Technologies, a good audience might be:
Job Titles: Restaurant Owners, Marketing Managers, Founders
Industry: Hospitality, Food Services, Startups
Location: USA, UK
Company Size: 10–200 employees
???? Keep targeting tight (50 K – 250 K members). Too broad wastes budget.
????️ Step 4: Choose Your LinkedIn Ad Format
LinkedIn offers multiple ad formats — pick the one that fits your message:
???? For lead generation, Sponsored Content + Lead Gen Forms perform best.
✍️ Step 5: Create a Compelling Ad
✅ Best Practices for B2B Ad Copy
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Add clear value (offer, free tool, consultation, checklist).
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Use a strong CTA (“Book a Call,” “Download Guide,” “Get Free Audit”).
???? Example for Inxcel Technologies:
???? Ready to grow your restaurant brand online?
Inxcel Technologies helps F&B businesses get more orders with SEO, Google Ads & Meta campaigns.
Tap “Get Free Marketing Plan.”
???? Step 6: Create a LinkedIn Lead Gen Form (Optional but Powerful)
Instead of sending users to your site, capture leads directly within LinkedIn.
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Include a qualifying field (“What’s your marketing budget?”).
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Use “Thank You” message with a next step (e.g., “We’ll contact you in 24 hrs”).
“Download the 2025 Digital Marketing Checklist for Restaurants.”
???? Step 7: Set Your Budget & Schedule
LinkedIn ads are pricier than Meta — but the lead quality is unmatched.
✅ Recommended Starting Budgets (USA/UK):
???? Step 8: Track & Measure Performance
Use LinkedIn Campaign Manager analytics to track key metrics:
???? Connect LinkedIn Insight Tag + Google Analytics 4 for deeper conversion tracking.
???? Step 9: Retarget & Nurture Leads
Once users visit your site or engage with an ad, you can retarget them.
✅ Create Retargeting Campaigns For:
???? Step 10: Integrate with CRM & Automation
To close leads faster, connect your LinkedIn Ads to:
???? Example Workflow:
Lead → CRM → Email Sequence → Sales Call → Closed Deal.
⚠️ Common LinkedIn Ad Mistakes
???? LinkedIn is a slow burn — nurture leads patiently for the first 30–60 days.
???? Real Examples
???? Inxcel Technologies
???? Goal: Generate B2B leads for digital marketing services in the USA & UK.
✅ Strategy: Sponsored Content + Lead Gen Form offering “Free Digital Growth Audit.”
???? Result: 38 qualified leads in 3 weeks at $14 per lead — 70% of which were decision-makers.
???? SaaS Company Example
???? Goal: Get demo signups from CTOs & Product Managers.
✅ Strategy: Video Ad + Retargeting.
???? Result: 3× ROI within 45 days and 25% reduction in CPL.